An individual customer or prospect of your product. Users represent the people who provide feedback and can be grouped into companies.
What is a User?
A User represents an individual person who is a customer, prospect, or end-user of your product. Users are the people whose feedback you collect — they are not the same as members (who are people on your team with access to the Productboard workspace).
Users can be grouped into companies and linked to notes to attribute feedback to specific individuals. This lets you track what each person cares about and understand feedback patterns at the individual level.
User vs. Member: A user is your customer (the person using your product). A member is someone on your team (the person using Productboard). These are separate objects in the API.
When to use it
- Customer data synchronization — Import users from your CRM, support tool, or product analytics platform to maintain a unified customer database in Productboard.
- Feedback attribution — When pushing notes into Productboard, link them to users by ID or email so feedback is correctly attributed.
- Account mapping — Assign users to companies to build out your account hierarchy.
- Customer lookup — Search for a user to see all their associated feedback before a call or meeting.
- Data enrichment — Update user records with metadata from external sources.
Key fields
| Field | Description |
|---|---|
name | The user's display name |
email | The user's email address |
description | Rich-text notes about this user |
| Custom fields | Workspace-specific fields for user metadata |
archived | Whether the user has been archived |
Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the user type in your workspace.
Relationships
| Relationship | Description |
|---|---|
parent | The company this user belongs to |
Notes reference users through the note's customer relationship — not through the Entities API relationship system.