Feature

A product capability or functionality that delivers value to users. Features are the primary unit of product planning in Productboard.

What is a Feature?

A Feature is the core building block of product planning in Productboard. It represents a piece of plannable, completable work — typically on the order of an epic. Features are where most day-to-day product management happens — they get prioritized, assigned to releases, tracked through statuses, and linked to customer feedback.

When pushing features to a development tool like Jira, a feature usually maps to an epic.

When to use it

  • Syncing with project management tools — Push features to or pull them from tools like Jira, Asana, or Azure DevOps to keep planning and execution in sync.
  • Automating prioritization workflows — Read feature fields (scores, votes, status) to feed into custom prioritization models.
  • Collecting feedback — Link notes (customer feedback) to features via relationships to measure demand.
  • Roadmap reporting — Query features by status, timeframe, or release to build roadmap views in external dashboards.
  • Bulk operations — Create or update features in bulk when migrating data or running batch workflows.

Hierarchy

Product
 └─ Component
     └─ Feature      ← you are here
         └─ Subfeature

A feature belongs to exactly one component (parent). It can optionally contain subfeatures as children for more granular breakdown.

Key fields

FieldDescription
nameDisplay name of the feature
descriptionRich-text description with details, acceptance criteria, etc.
statusCurrent workflow status (e.g., New idea, In progress, Done)
ownerThe member responsible for this feature
timeframePlanned timeframe with start/end dates and granularity
healthHealth indicator: on track, at risk, or off track
progressWork progress tracking (manual, status-based, or calculated)
archivedWhether the feature has been archived
Custom fieldsWorkspace-specific fields (scores, tags, selects, etc.)

Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the feature type in your workspace.

Relationships

Features support several relationship types:

RelationshipDescription
parentThe component this feature belongs to
childSubfeatures nested under this feature
linkNon-hierarchical associations to other entities
isBlockedByEntities that block this feature
isBlockingEntities that this feature blocks

Related objects

  • Component — parent of a feature
  • Subfeature — child of a feature
  • Release — the release a feature is assigned to
  • Initiative — strategic efforts that features can be linked to
  • Note — customer feedback linked to features

Learn more