A product capability or functionality that delivers value to users. Features are the primary unit of product planning in Productboard.
What is a Feature?
A Feature is the core building block of product planning in Productboard. It represents a piece of plannable, completable work — typically on the order of an epic. Features are where most day-to-day product management happens — they get prioritized, assigned to releases, tracked through statuses, and linked to customer feedback.
When pushing features to a development tool like Jira, a feature usually maps to an epic.
When to use it
- Syncing with project management tools — Push features to or pull them from tools like Jira, Asana, or Azure DevOps to keep planning and execution in sync.
- Automating prioritization workflows — Read feature fields (scores, votes, status) to feed into custom prioritization models.
- Collecting feedback — Link notes (customer feedback) to features via relationships to measure demand.
- Roadmap reporting — Query features by status, timeframe, or release to build roadmap views in external dashboards.
- Bulk operations — Create or update features in bulk when migrating data or running batch workflows.
Hierarchy
Product
└─ Component
└─ Feature ← you are here
└─ Subfeature
A feature belongs to exactly one component (parent). It can optionally contain subfeatures as children for more granular breakdown.
Key fields
| Field | Description |
|---|---|
name | Display name of the feature |
description | Rich-text description with details, acceptance criteria, etc. |
status | Current workflow status (e.g., New idea, In progress, Done) |
owner | The member responsible for this feature |
timeframe | Planned timeframe with start/end dates and granularity |
health | Health indicator: on track, at risk, or off track |
progress | Work progress tracking (manual, status-based, or calculated) |
archived | Whether the feature has been archived |
| Custom fields | Workspace-specific fields (scores, tags, selects, etc.) |
Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the feature type in your workspace.
Relationships
Features support several relationship types:
| Relationship | Description |
|---|---|
parent | The component this feature belongs to |
child | Subfeatures nested under this feature |
link | Non-hierarchical associations to other entities |
isBlockedBy | Entities that block this feature |
isBlocking | Entities that this feature blocks |
Related objects
- Component — parent of a feature
- Subfeature — child of a feature
- Release — the release a feature is assigned to
- Initiative — strategic efforts that features can be linked to
- Note — customer feedback linked to features
