What is a Product?

A Product is the highest-level entity in the Productboard product hierarchy. Products represent separate product lines or distinct aspects of one product line. Everything else — components, features, and subfeatures — lives underneath a product.

Most Productboard workspaces have one or a few products. Each product acts as the top-level container that organizes the rest of your product structure into a hierarchy — like a filing cabinet for all your feature ideas, big and small.

When to use it

Syncing product catalogs — Mirror your internal product catalog into Productboard so that teams can organize features under the correct product.
Multi-product reporting — Query products to build dashboards that compare feature volume, roadmap progress, or feedback trends across your portfolio.
Bootstrapping a workspace — When setting up Productboard programmatically, create products first since they are required as the root of the hierarchy.

Hierarchy

Product          ← you are here
 └─ Component
     └─ Feature
         └─ Subfeature

A product can have one or more components as children. Products do not have a parent — they sit at the top of the tree.

Key fields

Field	Description
`name`	Display name of the product
`description`	Rich-text description explaining the product's purpose
`status`	Current status (e.g., Active, Archived)
`owner`	The member responsible for this product
`archived`	Whether the product has been archived

Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the product type in your workspace.

Related objects

Component — child of a product
Feature — organized under components within a product
Initiative — strategic efforts that can span multiple products

Learn more