What is an Objective?

An Objective is a high-level, qualitative goal that your organization or product team wants to achieve. It answers the question: "Where do we want to go?"

Objectives are part of the OKR (Objectives and Key Results) framework in Productboard. Each objective is supported by one or more key results that define how success is measured.

When to use it

OKR synchronization — Sync objectives between Productboard and your OKR tool (e.g., Lattice, Ally.io, Gtmhub) to keep strategy aligned.
Strategy-to-execution mapping — Link objectives to initiatives and features to show how daily work ladders up to strategic goals.
Leadership reporting — Query objectives with their health and progress to build executive-level dashboards.
Planning cycles — Create objectives programmatically at the start of each planning cycle (quarterly, annually).

Key fields

Field	Description
`name`	The objective statement (e.g., "Improve customer retention")
`description`	Rich-text description with additional context
`status`	Current status
`owner`	The member accountable for this objective
`timeframe`	The period this objective covers
`health`	Health indicator: on track, at risk, or off track
`progress`	Aggregated progress from key results
`archived`	Whether the objective has been archived

Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the objective type in your workspace.

Relationships

Relationship	Description
`child`	Key results that measure progress toward this objective
`link`	Initiatives and features connected to this objective

Related objects

Key Result — measurable outcomes that track progress toward this objective
Initiative — strategic efforts linked to objectives

Learn more

Defining your product objectives