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updatedAt: 2026-05-11T15:08:47.000Z
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Fetch the complete documentation index at: https://developer.productboard.com/llms.txt. Use this file to discover all available pages before exploring further. Append .md to any documentation page URL to get its markdown version.

# Objective

A high-level goal your organization wants to achieve. Objectives are part of the OKR framework and are supported by measurable key results.

## What is an Objective?

An **Objective** is a high-level, qualitative goal that your organization or product team wants to achieve. It answers the question: "Where do we want to go?"

Objectives are part of the **OKR (Objectives and Key Results)** framework in Productboard. Each objective is supported by one or more key results that define how success is measured.

## When to use it

* **OKR synchronization** — Sync objectives between Productboard and your OKR tool (e.g., Lattice, Ally.io, Gtmhub) to keep strategy aligned.
* **Strategy-to-execution mapping** — Link objectives to initiatives and features to show how daily work ladders up to strategic goals.
* **Leadership reporting** — Query objectives with their health and progress to build executive-level dashboards.
* **Planning cycles** — Create objectives programmatically at the start of each planning cycle (quarterly, annually).

## Key fields

| Field         | Description                                                  |
| ------------- | ------------------------------------------------------------ |
| `name`        | The objective statement (e.g., "Improve customer retention") |
| `description` | Rich-text description with additional context                |
| `status`      | Current status                                               |
| `owner`       | The member accountable for this objective                    |
| `timeframe`   | The period this objective covers                             |
| `health`      | Health indicator: on track, at risk, or off track            |
| `progress`    | Aggregated progress from key results                         |
| `archived`    | Whether the objective has been archived                      |

Field availability depends on your workspace configuration. Use the [Configuration endpoint](/v2.0.0/reference/getentityconfiguration) to discover which fields are available for the `objective` type in your workspace.

## Relationships

| Relationship | Description                                             |
| ------------ | ------------------------------------------------------- |
| `child`      | Key results that measure progress toward this objective |
| `link`       | Initiatives and features connected to this objective    |

## Related objects

* [Key Result](/v2.0.0/reference/glossary-key-result) — measurable outcomes that track progress toward this objective
* [Initiative](/v2.0.0/reference/glossary-initiative) — strategic efforts linked to objectives

## Learn more

* [Defining your product objectives](https://support.productboard.com/hc/en-us/articles/360058181234-Defining-your-product-objectives)
  .