What is a Company?

A Company represents a customer account, organization, or prospect in Productboard. Companies are central to customer-driven product management — they let you see which accounts are requesting what, prioritize based on revenue or strategic importance, and track feedback at the account level.

Companies contain users (individual people at that company). Productboard can automatically assign users to companies by matching the domain of the company URL with the domain of the user's email address.

When notes are linked to a company, all feedback is attributed to that account. This feeds into the Customer Importance Score — a per-feature breakdown showing how much demand comes from each company — making it easy to prioritize based on which customers care most about which features.

When to use it

CRM synchronization — Sync company data from Salesforce, HubSpot, or your internal database to keep Productboard's customer records up to date.
Customer-driven prioritization — Query companies and their linked notes to understand which accounts have the most open requests for a given feature.
Account-level reporting — Build views that show feature demand aggregated by company, weighted by revenue or contract size.
Customer context — Look up a company before a sales or success meeting to see all related feedback and requested features.
Data enrichment — Update company records with metadata from external sources (revenue, industry, plan tier).

Key fields

Field	Description
`name`	Company display name
`description`	Rich-text description or notes about the company
Custom fields	Workspace-specific fields for company metadata (revenue, plan, industry, etc.)
`archived`	Whether the company has been archived

Field availability depends on your workspace configuration. Use the Configuration endpoint to discover which fields are available for the company type in your workspace.

Relationships

Relationship	Description
`child`	Users (people) who belong to this company

Notes reference companies through the note's customer relationship — not through the Entities API relationship system.

Related objects

User — individual people at this company
Note — customer feedback linked to this company

Learn more